Entrepreneurship

Entrepreneurship is all about turning ideas into action in a fast-changing world. Explore product design by going through your own Design & Development (d&d) process, or learn how to engage consumers, and build smart strategies that respond to digital and global trends. Whether you are dreaming of your own startup or hoping to one day lead innovation within an organization, you gain the creative, analytical, and real-world skills to make it happen.

Opening up Entrepreneurship courses

Ready to be an entrepreneur? You can start with any of the 100-level courses in entrepreneurship. To access the 200 and 300-level courses you will need to complete the gateway course called Entrepreneurship & New Venture Creation.

Courses in Entrepreneurship

Gateway

Entrepreneurship & New Venture Creation

Through experiential learning, students turn their own bold ideas into new ventures. No prior business expertise is required as teams work on a startup project from ideation to final pitch while gaining business and entrepreneurial skills in areas such as design thinking, business model and customer validation. The class fosters creativity and collaboration to drive business and social innovation.

100-level

Consumer Product Design

You will learn how to function in a ‘real-world’ (often industrial) design and development (d&d) team for consumer products. We will go through the phases of d&d: probe customer needs, translate these into a product concept, develop a fabrication method, analyze sustainability, analyze costs and proceeds. D&d involves interviewing customers, brain-storming, laboratory experiments, quantitative modeling, constructing a prototype, considering protection of intellectual property etc. Hence, the course may be interesting for students of e.g. social sciences, arts and/or law, as well as for engineering students.

100-level

Innovation in the Digital/AI Era

This course examines how innovation emerges, accelerates and transforms entire industries today. After an introduction to innovation management, it explores the impact of digital & AI-driven technologies on innovation. Blending theory with real cases, students will study disruptive technologies trends such as generative AI, their effects on creativity as well as societal and ethical implications.

200-level

Marketing & Consumer Engagement

This course unpacks what drives consumer engagement with brands and how marketers build customer trust responsibly. It introduces key marketing concepts, consumer psychology, AI/technology-driven marketing innovation and brand & communication strategies. Students will explore real-life case studies, develop a strategic marketing plan and learn how marketers build sustainable brand strategies.

200-level

Strategy & Digital Transformation

The course explores how companies develop strategies and drive responsible digital transformation amid rapid technology change impacting economy and society. Students develop a strategic plan, from vision to execution and identify digital value opportunities. Using industry cases, they gain foresight into digital technologies and their impact on strategy, business models and social responsibilities.

300-level

Market Research

See how companies figure out what customers love and what they don’t. You’ll plan and carry out real research, analyze what you find, and share your results. Our course shows you how to gather opinions and turn them into smart business ideas. Ready to turn curiosity into career skills? Perfect for future marketers, analysts, or entrepreneurs.

300-level

International Business, Governance & Geopolitics

This course examines the institutional, political and cultural forces shaping global businesses. It first explores how international companies operate, then centers on key global challenges including cross-border governance, corporate responsibility, geopolitical strategies and global trade. It provides a comprehensive understanding of today’s complex international business environment.

Also consider these options:

Business & Entrepreneurship

The other fields within the Business & Entrepreneurship cluster.

Business & Entrepreneurship

Explore Media!

To learn how narratives and communication shape influence and drive change.

Media

Zeeland beach with blue skies and a few clouds during the day in the summer

Explore Sociology!

To understand how group dynamics and social structures impact effective entrepreneurship.

Sociology

Design

your

own

curriculum

The UCR Program Builder is designed to help you easily plan your academic program. Step by step, the tool guides you through selecting courses, building a balanced curriculum, and meeting UCR’s academic requirements.

Try the Program Builder

The UCR Program Builder is designed to help you easily plan your academic program. Step by step, the tool guides you through selecting courses, building a balanced curriculum, and meeting UCR’s academic requirements.

Try the Program Builder

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Entrepreneurship

Entrepreneurship

Opening up Entrepreneurship courses

Courses in Entrepreneurship

Courses in Entrepreneurship

Entrepreneurship & New Venture Creation

Entrepreneurship & New Venture Creation

Consumer Product Design

Consumer Product Design

Innovation in the Digital/AI Era

Innovation in the Digital/AI Era

Marketing & Consumer Engagement

Marketing & Consumer Engagement

Strategy & Digital Transformation

Strategy & Digital Transformation

Market Research

Market Research

International Business, Governance & Geopolitics

International Business, Governance & Geopolitics

Also consider these options:

Also consider these options:

Business & Entrepreneurship

Business & Entrepreneurship

Explore Media!

Explore Media!

Explore Sociology!

Explore Sociology!